Aerial advertising is an ideal channel for medium & large enterprises that want to expand their advertising campaign and manage and measure ROI at a cost effective rate.
- Localizes messages to geographic/demographic targets, saving money by minimizing the wasted exposure that reaches non prospects
- Conveys a repeated, uncluttered exposure of the brand to todays highly mobile consumer
- Reaches new and niche markets inexpensively
- Targets a mass audience, while also reaching select ethnic, income and demographic group
- Compliments the strategic objectives of virtually any mixed media campaign, reaching media objectives more effectively and efficiently
- Can be used in conjunction with competitions, sweepstakes, ambush marketing etc.
- Presents new products, features and services immediately
- Prolongs advertising period/span of a product, feature and service
- Provides product, feature and service information that is graphic and up to date
- Builds brand awareness with new and existing customers
- Revamps, reinforces and drives the image of a brand and its identity
- Difficult to ignore: consumers cannot simply tune out, turn the page or change channel
- Gives client value for money, as it is an affordable medium whereby the average CPM is around R3,-
- Client can view each flight, its path and duration and make strategic changes to future flights
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